Packages Overview

The following marketing packages are available. Scope of work targets conversions, sales, or media boosts. Focus on direct sales, consumer education, brand awareness, or viral media. 

Growth lead — $7K–$8K/mo

• Manage one core paid channel (usually Meta)

• Offer, landing page, and remarketing structure

• Copy for ads and key pages

• Light Shopify/page fixes that affect conversion

• Weekly working session + one-page results report

Embedded Head of Growth — $8K–$12K/mo

• Meta and Google

• Full funnel: cold, retargeting, offer tests, email support

• Shopify: pages, tracking, conversion path

• Ad + page copy; creative direction (production extra)

• Same weekly session and scorecard, tighter test cadence

Not ready to commit? Try this.

Diagnostic: $4K

Deliverable (2 weeks)

A written plan plus one walkthrough call. No ads management.

What you get

• Audit of Meta (and Google if they have it): structure, targeting, creative, wasted spend

• Audit of Shopify/funnel: pages, offer, checkout path, tracking/pixel holes

• What’s working vs what’s burning money

• Recommended account + funnel structure

• Prioritized test list (offer, page, creative)

• 30/60/90-day plan they can run in-house or hand to someone else

What you don’t get
Ongoing media management, a rebuild, or unlimited revisions.

Not in either plan unless scoped: video/UGC production, full theme rebuilds, PR, brand films, unlimited Slack, extra channels (TikTok, etc.).

Core Competencies

META: Facebook & Instagram ADS MANAGEMENT + CREATIVE DIRECTION

Our Strategy leverages the most advanced tactics available to reach the perfect combination of cold and warm audiences. Build a community the right way, by making the audience like you and take the next step to learn more. Use strategic methods to determine the right Interest & Behavior Audiences on Facebook. Retarget Facebook Fans, Customer Email Lists, and those who take action from your cold leads. Leverage Lookalike Groups for a broader, yet highly targeted reach.

Trained as Meta Partner in the latest Andromeda AI-Based Algorithm strategies.

• Professional Copywriting & Video Scripts using the Everlasting Ad Method

• Creative strategy: Full funnel creative for diverse ads

  • Styles: UGC selfie-style, studio B-roll, screen-record demo, testimonial cutdown, text-on-screen stat card, static product image, lifestyle, before/after, and expert-explainer

• Advanced Prospecting setups guarantee cold customer acquisition for growth.

• Advanced Remarketing / Retargeting

• Tasteful use of both organic and AI-generated content in the right part of the funnel that does not turn off customers

YOUTUBE + Google AdS

The foundation of our Google Advertising strategy comes straight from Mastermind Group Sessions with PERRY MARSHALL, Author of Ultimate Guide To Google Adwords.

Split testing ads racks up high Click Through Rates and optimizes for Conversions and Sales. 80/20 bidding methods ensure that you're killing low performing keywords while boosting your top performers. The result is more efficient ads.

Display ads leverage advanced testing methods and Remarketing Strategies that can be a boon to any campaign.

• Professional Copywriting

• PPC With Split Testing

• 80/20 Keyword Strategy

• Display & Remarketing

Shopify Services

Shipping the pages and tracking that turn Meta/Google traffic into orders.

• Landing pages and PDPs that match the offer in the ads

• Conversion path: hero, proof, cart, checkout friction

• Tracking: pixel, events, thank-you page, so remarketing works

• Merchandising tweaks that support tests (offer, bundle, above-the-fold)

• Fast page/section work with AI-assisted build so tests ship in days

Diagnostic

• I read the store like a media buyer: where spend dies on-site

• List the page and tracking fixes in order

Priced separately

• Full theme rebuild or replatform

• Custom app / Plus ops / wholesale

• Ongoing store care (new collections every week, photography, support tickets)

INCLUDED Marketing SERVICES

• PROFESSIONAL COPYWRITING

• UNIQUE SELLING PROPOSITION (USP) IDEATION & WORKSHOPPING

• AUTOMATED EMAIL STRATEGY

• LANDING PAGES

ADD-ONS + CONTRACTOR-MANAGMENT

• SEARCH ENGINE OPTIMIZATION (SEO)

• YOUTUBE AMPLIFICATION WITH RETARGETING

• VIRAL VIDEO STRATEGIES

• VIDEO & PHOTOGRAPHY PRODUCTION

• GRAPHIC DESIGN & MOTION GRAPHICS